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Outline

• Covie was my previous venture specialising in conference engagement technology
• We theorised that one of the common problems at conference was having enough 'high value' conversations to maximise the ROI of attending.
• 'Delv' is the product name we devised for a MVP conference communications experience
• The main assumption we were testing is whether attendees would value a comms experience in the context of a busy conference  

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The Challenge

• Approached a popular technology conference 'Pause Fest' who agreed to showcase and road test Delv
• Created a web app that attendees could access via QR code at the conference
• Used a range of low-code tools to 'sticky tape' together a fit for purpose comms solution

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The Project

• Created a brand, workflow, screens and collateral
• Spend 2 days onsite supporting attendees, answering questions and canvassing feebdack
• Required some development work to augment our basic technical capability
• Successful created and delivered a digital communications experience on time

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The Outcome

• Hundreds of conversations and meetings facilitated
• Onboarded dozens of attendees and received first hand feedback
• Positive testimonials from festival organisers and attendees
• MVP a success - however little did we know that only a week later a pandemic would postpone conference indefinitely.

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