Design for Change Champions

Change is our strength - the power to adapt, evolve, and respond with purpose.

Together, we can harness this power at unprecedented speeds, leveraging today’s tools, techniques, and mindset.

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Who

I’m Mark Murphy, a senior product designer based in Tauranga, Aotearoa New Zealand

As a commercially minded design generalist and ex-founder, I get it. With 15+ years of experience across dozens of industries, 100+ clients, and more projects than I can reasonably remember, I’ve seen firsthand how fast-moving teams turn ideas into impact.

A firm believer in lean methodology, I take a user-centered approach to problem-solving - because good design isn’t guesswork.
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Together, we can unlock the power of change at unprecedented speeds, leveraging today’s tools, techniques, and mindset to create solutions that delight customers, drive business success, and make complex challenges feel effortless.

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Principles

Design is a team sport

Great design isn’t a solo act—it’s a collaborative effort. Clear principles help us align, move fast, and turn vision into reality.

Iterate rapidly & phase delivery

Progress happens through collaboration and continuous iteration. The faster we learn, the better the outcome.

Do the least to learn

Don't build the Taj Mahal when all you need is a tent (it's going to be a really great tent!).

Today's tools can beat teams

AI, Low-code and no-code platforms are game-changers, letting us achieve more without waiting on developers.

Tell a human story

People connect with stories, not just screens. Every great experience has a compelling narrative at its core.

Clearly define goals

A strong vision needs a solid roadmap. Knowing where we’re headed helps us navigate with purpose.

Think big, stay inspired

Ambitious ideas fuel great work. Bold thinking drives innovation, impact, and success.

Services

Agency-level capability, without the overhead

The world is changing—AI, no-code, and low-code tools are redefining what’s possible. With a startup mindset and the right tools, I deliver high-impact design without the bloat.

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UX / UI / Product design

Fast, iterative design that builds brands, workflows, screens, components, messaging, and more.

Websites & apps

From scratch or as an enhancement, I design digital experiences that engage, convert, and scale.

Design audits & uplifts

Get actionable insights and improvement opportunities—sometimes in as little as 60 minutes.

Prototypes, MVPs & POCs

Test ideas fast. Validate assumptions with working prototypes that can be deployed in hours.

"We have loved working with Mark at Left Hook. He's brought a sense of professionalism to our online presence that we didn’t have before and helped us refine and simplify a complex value proposition. His passion for design and drive to help us succeed is second to none."

Ben Fuller

Co-founder & CEO

Motii

"Mark is an exceptional one person tactical resource with brilliant ideas. He has a strong work ethic, which made the whole process feel seamless. We will continue to work with him again in future as we continue to grow the business and expand our product and marketing efforts."

Brian Tapp

Founder & CEO

SmartMe

"Mark was able to effectively bring concepts in my head to reality. He's gone beyond building product and helped us realise the design language of our organisation - which was critical as we scaled throughout an intense growth period."